Casablanca.
The city, at the right scale.

Dated demographic benchmarks

City of Casablanca: 3.236 million inhabitants, rounded figure published for the 2024 RGPH. Casablanca-Settat region: 1.14% average annual population growth between 2014 and 2024.

This rate applies to the regional population, not to prices, rents, the neighbourhood or solvent demand. It must not be presented as a yield forecast.

• HCP: RGPH 2024, presentation of 17 December 2024Printed pages 7 and 8: major cities and annual regional growth 2014–2024. City population figures are rounded in this presentation.

Primary residence or accommodation linked to a professional activity

The first property shortens the daily commute but requires refurbishment; the second appears brand new but increases travel times. The client must prioritise practical lifestyle needs rather than relying solely on price per square metre.

The four documentary points of the file

• Address and commute routes tested towards actual daily destinations
• Parking rights and access rights to common areas
• Itemised service charges and upcoming works announced by the co-ownership association
• Source of floor areas compared, property condition, and listing dates

For each line: source, date, received or pending, professional responsible for the review and next action. No document that has simply been received is deemed validated.

Conducting your investigation

1. Before selecting: have the use, persons concerned, full budget and disqualifying criteria confirmed. Identify the municipality and address of each property. Regional data does not become a neighbourhood feature.
2. During the investigation: attribute each document to a source, date and responsible party. Classify as received, to be examined or missing; a received document is not deemed validated. Have contradictions noted instead of silently replacing data.
3. When recommending: present the preferred property, trade-offs and what would change the opinion. For each blocking point, indicate the expected professional, next action and agreed deadline. Retain the option to suspend.

Deliverable review grid

• Exact perimeters: city, region, address and period of the figure remain distinguished.
• Homogeneous comparison: same usage, same cost items and identified sources.
• Visible reservations: no missing document is presented as obtained.
• Reasoned recommendation: client criteria explain the choice and its limits.
• Organised follow-up: each question has an addressee, an action and a deadline.

This grid helps to review a recommendation; ticking a box does not prove competence or the legal compliance of the file.

The documentary starting point

Residential, office, commercial premises: learn to compare uses, scopes and criteria that make a sound recommendation.

Advising from abroad

Maârif: Start from the client's daily life. What travel and services must the client find nearby? To verify: Immediate environment, access, parking, service charges and actual condition of the property.

Anfa: Distinguish the name and the boundaries. Which address and perimeter is the client designating precisely? To verify: Exact location, documents, comparable surface areas and services actually available.

Bourgogne: Make compromises explicit. Which criteria are essential and which can be discussed? To verify: Aspect, nuisances during the visit, access and condition of common areas.

Sidi Maârouf: Qualify commercial usage. What activity, access and work organisation must the premises accommodate? To verify: Intended usage, applicable documents, usable floor areas, access and recurring costs.

The work of the local contact

The regional report provides general benchmarks; the purchase decision is made at property level. For a broker outside Morocco, prepare a clear search mandate, establish a local contact, and define a reporting methodology. Verify address, floor areas, legal rights, service charges, and works using dated documents. Distinguish between vendor statements, on-site viewing findings, and facts to be confirmed by the legal professional executing the deed. Infrastructure promises or national statistics do not prove property yield. Organise a guided viewing and retain all caveats until resolved.

Your field mission

Fictional case study for a broker based outside Morocco.

Two apartments have the same asking price, but you do not know their service charges. How do you present them?

The expected deliverable

A recommendation note to forward to an overseas client: established facts, agreed terms, unknown factors, key stakeholders, and next steps.

• Confirm intended usage, total budget, and the client's timeline.
• Identify the municipality, full address, and spatial scope of cited data.
• Retain evidence, discrepancies, and outstanding required documents.
• Assign each verification task to a specific stakeholder with a deadline.
• Compare a conservative scenario against conditions for proceeding.

Sources, dates and scopes

• Casablanca Urban Agency · DocumentsConsult the publication period and scope.
• HCP: 2024 censusResults of the 2024 RGPH. Always distinguish municipality, province and region; no neighbourhood population is deduced here.
• Ministry of Investment: regional centresInstitutional directory to find the relevant regional contact.

Commercial interpretations are CBE educational insights. No price per square metre or local yield is deduced from the sources above.