CB Elite Training Maroc

An extra market.
A solid method.

Training courses for brokers advising on Morocco from France, Dubai and other international markets.

Each page presents the course and its sources. Workshops, corrections and quizzes open in your practice space. The results are formative, without professional certification.

Real Estate in Morocco

Documenting a property, interpreting market data, and knowing when to hand over.

From Advertised Property to Verifiable File

Separating self-declared information, received documentation, and professional verifications.

Indicative 35 min with exercises

Interpreting Market Data Without Guessing Valuation

Build a comparative analysis and budget based on explicit assumptions.

Indicative 34 min with exercises

Co-ownership: reading the plot unit and the life of the building

Relating rights, usages, service charges, and co-ownership decisions to the file queries.

Indicative 33 min with exercises

Offer and preliminary contract: preparing a clear commitment

Identify the conditions, powers, documents and effects to be verified before commitment.

Indicative 33 min with exercises

VEFA: reading the project, contract and milestones

Distinguish sales pitch projections, contractual frameworks and evidence of progress.

Indicative 33 min with exercises

Financing: from budget to monthly instalment

Read a simulation, calculate an instalment and distinguish an estimate from an approval.

Indicative 33 min with exercises

Taxation: reading line items and asking the right questions

Distinguish acquisition, ownership, letting and disposal, using a dated source.

Indicative 33 min with exercises

Buyer Psychology

Understanding motivations, hesitations, and multi-decision-maker choices.

Understanding what the buyer seeks to protect

Explore needs, perceived risks, and criteria without profiling individuals.

Indicative 34 min with exercises

Biases, comparison, and joint decision-making

Assisting with comparisons without exploiting anchoring bias or group pressure.

Indicative 34 min with exercises

SONCAS: understanding without boxing in

Identify a possible motivation, verify it and select suitable proof.

Indicative 34 min with exercises

Sales Techniques

Conducting qualification, handling objections, and negotiating without pressure.

Conducting a consultation that leads to a recommendation

Move from questioning to a validated summary, then to a coherent selection.

Indicative 34 min with exercises

Handling objections and negotiating a clear agreement

Clarify the disagreement, discuss the terms, and secure the next step.

Indicative 34 min with exercises

CAP and CAB: pitching with proofs

Build an argument connecting feature, client benefit and proof.

Indicative 33 min with exercises

SPIN: conduct a discovery process that moves things forward

Distinguish situation, problem, implication and need-payoff of a solution.

Indicative 33 min with exercises

Prospecting & instructions

Winning vendor trust and defending your service value.

Prospecting with a service proposition

Prepare a useful contact and secure an appointment without price promises.

Indicative 34 min with exercises

Presenting an instruction and managing marketing

Clarifying the scope of work, limits, follow-up, and review criteria with the seller.

Indicative 34 min with exercises

Leads & CRM

Qualifying leads and managing opportunities systematically.

Qualifying a project, not judging a person

Gather useful information and select a justified next action.

Indicative 34 min with exercises

Building a CRM that the team can follow

Distinguish between contact, property, and opportunity, then define the deal pipeline stages.

Indicative 34 min with exercises

Follow-up & client relations

Responding promptly, following up usefully, and respecting contact preferences.

Write messages that move the file forward

Construct a short, useful response or chaser that complies with the client's choice.

Indicative 34 min with exercises

Follow up without harassing, retain clients without improvising

Adapt the rhythm to the project and turn feedback into next actions.

Indicative 34 min with exercises

Real Estate Marketing

Creating accurate listings, valuable content, and tracking conversion.

Create an advert and video that inspire trust

Turn verified features into content useful for decision-making.

Indicative 34 min with exercises

From content to appointment: measuring the right result

Track sales stages and test one improvement at a time.

Indicative 34 min with exercises

Moroccan Expatriates (MRE) & professional practice

Managing remote transactions and reviewing cases to improve practice.

Supporting an MRE project remotely

Organise information, coordination and verifications without assuming a buyer profile.

Indicative 34 min with exercises

Conduct a pipeline review that improves practice

Analyse blockages, hand over files and choose an observable improvement.

Indicative 34 min with exercises

International clienteles & intercultural relations

Welcoming, understanding and guiding international clients in Morocco: languages, customs, decision-making and negotiation.

Intercultural discovery & project profiles

Distinguish cultural references, individual motivations and commercial qualification.

Indicative 40 min with exercises

Russian-speaking clients: language, trust & evidence

Prepare a multilingual relationship and a documented negotiation, without confusing language with nationality.

Indicative 40 min with exercises

Chinese clients: China, Hong Kong & diasporas

Provide a warm welcome, structure communication and make decisions explicit.

Indicative 40 min with exercises

Indian clients & diaspora: discovery and negotiation

Welcome attentively, map key decision-makers and compare total cost.

Indicative 40 min with exercises

Gulf clients: hospitality, discretion & organisation

Distinguish UAE and Saudi Arabian contexts, then organise an individualised service.

Indicative 40 min with exercises

French-speaking Europe & German-speaking benchmarks

Welcoming familiar references without transposing property rules to Morocco.

Indicative 40 min with exercises

United Kingdom & North America: explaining Morocco

Structuring a relationship in English, translating concepts, and managing a project remotely.

Indicative 40 min with exercises

Securing the process for an international buyer in Morocco

Coordinating land registry, translation, powers of attorney, and traceability of funds through to post-purchase follow-up.

Indicative 40 min with exercises

Morocco in figures: understanding & convincing

Master the country's facts, interpret the 2030–2035 outlook and build a sourced real estate pitch.

Read, check and convert a figure

Retain the source, period and scope of each argument.

Indicative 40 min with exercises

Population, growth, and economic drivers

Link national data to local market questions.

Indicative 40 min with exercises

Tanger Med, rail and airports

Explain connections without inventing an automatic effect on prices.

Indicative 40 min with exercises

Tourism, handicrafts and heritage

Promoting Moroccan identity with well-defined indicators.

Indicative 40 min with exercises

2030–2035: projects, ambitions and scenarios

Distinguishing the World Cup, infrastructure and the New Development Model.

Indicative 40 min with exercises

Constructing and defending an investor sales pitch

Mobilising SPIN, SONCAS and CAP/CAB with Moroccan evidence.

Indicative 40 min with exercises

Applications across the four campuses

Understanding before proposing

Qualifying the project

Conducting a viewing that reveals the property

Observing and reporting back

Preparing a file before making a recommendation

Organising verifications

Building a useful comparison

Comparing methodically

Moving from the listing to a reasoned comparison

Analysing an offer

Answering objections and preparing an offer

Negotiating systematically

Linking criteria to everyday life

Justifying a recommendation

Building a household-centred recommendation

Arbitrating criteria

Organising useful and respectful client follow-up

Maintaining the relationship

Relying on evidence

Advising remotely

Preparing a video viewing that the client understands

Guiding remotely

Presenting a property without overpromising

Writing a reliable sales pitch